Your Website & The Search Engines

Your Website & The Search Engines Part #2

You have probably heard people talk about keywords when they mention Search Engines and optimization. But what do keywords mean?

Keywords are words or multiple words that people type or speak into a search engine to find what they are looking for. The search engine will then look for websites that are most relevant to those keywords.


The concept is pretty simple. If your website doesn’t not have the keywords on your website or webpages you will not show up in the SERP’s (Search Engine Result Pages).

How you use the keywords on your website or web page will be described in part 3 of this series.


How do I find the right keywords?

We often think from our own position, what would we type into the search engine to find a certain website? How do we know that other people will type the same keywords?

Luckily there are tools to help us figure out what people are actually looking for and typing into the search engines. One tool is Keyword planner which is part of the Google Ad words.

For this example we used the keyword “Bakery” and below we can see the results from Google keyword planner.

Keyword Planner

We can see several keywords that are related to our “Bakery” query. We can also see that a keyword can contain multiple words. This is called a long-tail keyword. Looking at the results we see some additional information.

Avg. Monthly searches: How often people are using that keyword on average in one month.
Competition: Show how your competition is for that keyword.
Top of page bid: This shows the cost for that keyword if you bid to be on the top of the page.

The “Top of the page bid” can also give you an impression how your competition is for that word. Since the price is set via an auction system, the lower it is, the less competition you have.

At the top left we can see the location. Right now it is set to the United States. We can change this to state and even city to see how each word is in that location.

Looking at the list of keywords in the above example, it will give you some ideas on which ones to use. For instance “Birthday Cake” and “Cake” seems to be what people are looking for. It is easy to create a page about birthday cakes.

How many Keywords per page?

We recommend to stick to 1 or 2 keywords per page. If you have more keywords it is better to create additional pages for those keywords. Also these results above will vary and can change over time. So it’s good to once in a while research those words again and see if there is a change in volume for those keywords.


In order to be found online in the search engines you have to do some keyword research. It is a good idea to create a keyword list. Then when you work on your website you know which words to use and which articles to write.