If you have a verified Google My Business account, you can start showing up in the local pack of Google. The local 3 pack is shown here on the right. Search term is Web Design. You will see that you business can show up outside of the regular organic google results. When people look for you and you show up in the 3 pack, people can directly call you, go to your website, see opening times etc. They can also see the reviews of other clients. This is a great way to promote your business locally.
