People type keywords into the search field of the search engines to find what they are looking for. If those keywords are not on your site it will not show your website in the results.
With keyword research we look and see what keywords or keyword combination, people are actually using in the search engines. Finding the right keywords for your website is crucial for being found in the search engines.
With the keyword research we will have information on each keyword. We can see the search volume. This tells us how many times people used that keyword in the search engines. We can also see whether the competition for that keyword is high, medium or low. This tells us how many competitors are using that keyword.
The keywords from the keyword research will be used on your website. We select one or two keywords per webpage. We then optimize that page with those keywords. This is called On-Page SEO. Once the page is optimized we can track those keywords and web pages in the search engine. The ranking report will keep track of the progress of those webpages and their rank in the search engines.