On Page SEO wil look at each web page of your website and optimize that web page for the search engines.
In order to do On-Page SEO, we first need to have keyword research done. We then select on or two keywords for that page. We will optimize the text with those keywords. We take in consideration, how many times the competition uses that keyword and other keywords.
More to Optimize
Besides the text, we look at the meta descriptions, title tags, image links etc. There are several items that are outside the content area that need to be optimized. One part of optimization that is done seperatly is schema.